Based in Atlanta, Georgia, Jim & Eleanor’s will be a thoughtfully curated e-commerce site offering antique treasures and handmade goods. We had a lot of fun reaching back to the roots of Jim & Eleanor’s Scottish heritage to develop these intentional marks, featuring a hand drawn logo icon and customized type.

Named after their Grandparent’s, we wanted this brand to feel welcoming, cozy and full of love just like an afternoon at your grandma and grandpa’s house. The shop will be stocked with goodies that evoke the same feelings!

The hound dog icon was inspired by Harry the Hound from Jim’s children’s book that he created. Introducing Harry to the brand felt natural and he fit right in being the mascot representing warmth and love. And the thistle and crest are a subtle nod to their Scottish roots.